Crazy Hair Day Literacy Campaign| The History
The first, official Crazy Hair Day literacy campaign event took place in San Diego, California, in the spring of 2004. After a chance meeting between Jennifer Case Nevarez and author Barney Saltzberg at the annual Society of Children's Book Writer's and Illustrators in Los Angeles, Jennifer suggested the crazy idea that they team up with the Children's Museum to launch a city-wide reading campaign in San Diego...and Barney was crazy enough to say, "Yes!"
Numerous community organizations, civic leaders, and local and national businesses have come together to host this regional literacy campaign designed to promote the joy of reading and build community based on the book Crazy Hair Day by Barney Saltzberg.
It got so crazy, even Dustin Hoffman read the book on tape, Vonda Shepard and Jackson Brown help record the official Crazy Hair Day song, and lots of famous people like Jay Leno, Fergie, and Martha Stewart even signed copies of the book to auction!
More than 500 BOOKS were donated
by Starbucks Coffee Company
More than 500 VOLUNTEERS and celebrity readers
read to more than 8,000 children and adults
in more than 120 LOCATIONS in San Diego.
More than 1500 children and adults WORE CRAZY HAIR
More than 50,000 FREE BOOKMARKS were distributed
More than 1500 BOOKS were donated by Starbucks Coffee Company
More than 1500 VOLUNTEERS and celebrity readers read
to more than 30,000 children and adults
In more than 300 LOCATIONS in 4 STATES
In New Orleans, Denver, San Diego, and New York
through regional children’s museums.
More than 1500 children and adults WORE CRAZY HAIR.
More than 200,000 FREE BOOKMARKS
and 4,000 POSTERS were distributed.
More than 2500 BOOKS were donated
by Starbucks and others
More than 2500 VOLUNTEERS and celebrity readers
Read to more than 50,000 children and adults
In more than 500 LOCATIONS
in more than 8 CITIES throughout the US.
Too many bookmarks and posters to count
For more information on how you and your community can participate, email us at Jennifer Nevarez at